How To Sell Merchant Cash Advance – Have a deeper level of understanding of your industry

(New to the Industry? Before you go over the content here, watch this Free webinar on how to start and grow your MCA business: Click Here)

We all know Merchant cash advance has one of the biggest failure rates in the industry, and we at Local Marketing Stars know exactly why that’s the case. Simply because we know how to sell merchant cash advance. Being the leading company in the lead generations for the merchant cash advance industry, and working with hundreds of professionals from the industry, we’ve seen a pattern as to why some companies succeed at a massive level, or some salespeople fund bigger deals than the others. We also had the opportunities to see why so many professionals in this area failed. If you are looking for a way to close more deals or trying to have an understanding as to what you need to do to close more deals consistently, you’ll definitely need to read this. There are four rules that you need to follow if you want to increase your sales in merchant cash advance and increase the number of deals that you fund.

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Everything You Need to Learn About MCA Lead Generation

#1. Solid Understanding of Your Business

understand your business

The first step for you to understand how to sell merchant cash advance is you need to have a deeper level of understanding of your industry. I came across so many salespeople who do not have a comprehensive level of understanding about the merchant cash advance industry. You need to know the industry enough to be able to simplify it for your clients. Because when a client gets to you, they might come from a different level of understanding, such as follows:

  • The first level of audience is those that have no idea what merchant cash advance is. All they want is to get a business loan. They don’t know the difference between SBA loan, working capital loan, equipment loan, and merchant cash advance. When you’re dealing with the customer at this level, you need to be clear on what merchant cash advance is and the process required to get funding. You must be able to convey that in very simple terms so that they understand you clearly providing them comfort when speaking to you, to the point they say okay to a high-interest rate advance. It is very crucial for you to understand your own product and services, and the market that you’re in. Many salespeople fail at this level because when they present the idea to the client, they make it so complicated that the client loses their interests on the product, demonstrating how urgently they need to learn how to sell merchant cash advance.
  • The second type of audience is a client who might already know about merchant cash advance versus other loans, they’re just looking for the right company. So the way you talk to that client should be much different.
  • The third level of a client are the ones that already understand merchant cash advance, they know the big players in this arena, and they want to know if you’re the right company. So, it’s already a very warm lead. They want to see if you’re trustworthy enough for them in order to go into business with you.

So the first rule to follow is to know your products, understand the merchant cash advance industry and its process so you can communicate it to your potential clients effectively.

Read More: Merchant Cash Advance: Do You Know What You’re Selling?

 #2. Use different scripts for different situations

different script

Many people made the mistake of using the same script for every type of situation which is a clear sign that they don’t know how to sell merchant cash advance. Similar to the first rule about customers being at different levels, each of those levels require a different type of approach and it’s own script. The way you communicate with the clients, the avenue you use to communicate with them is really important. Is it through cold calling, or a live transfer, or is it a direct response from your email marketing campaigns? You cannot use just one script and try to fit all avenues using that one script. You have to meet your clients where they are. So this second rule is depending on the medium that you’re using to target your prospects. You got to have a customized approach, customized script, and a customized set of questions.

#3. Have a solid sales process in place

stick to the process

I know it’s almost cliche, but rule number three is that it is truly important to have a good sales system in place. You cannot always wing it at salespeople when you get stuck until you cross the bridge and get the deal done. In the long term, this method will not serve you well. You need to use a proven system that works, that converts deals. For every sales scenario, you must have your sales book in place. If your organizations do not have this sales book yet, then you need to have that in place. This sales process will help you to manage your team, if they follow that system, your company will get consistent results. Because one of the biggest things that hurt merchant cash advance companies is the inconsistency.
There are many factors that cause the inconsistency, and one of the main factors is your sales team. You do not follow a systematic sales process, you’re trying different things, or reinventing the wheel. What you need to understand is, merchant cash advance is a relatively old industry and things have been figured out. There are companies who secured tons of funding deals consistently, so there’s no need for you to create your own sales system. All you have to do is replicate what’s really working, and add your character to it, and repeat it. You must have a system in writing, and you must train yourself and your salespeople on how to sell merchant cash advance, you’ve got to stick to the sales process.

#4. Follow up and follow through


There’s so much money left on the table especially when it comes to merchant cash advance. Don’t forget that this industry is highly sales oriented and competitive. Some salespeople might be good at opening, others might be good at closing or at follow-up, but it is very uncommon that they’re really good at all of those different areas. So whether you’re selling yourself, or training someone, you must put a lot of emphasis on follow-up when teaching how to sell merchant cash advance. It takes six to ten touch points for you to take someone from a call to a point of funding a deal. So when you call a lead once or twice that’s just not enough.
Another thing to remember, follow-up doesn’t mean calling the same lead 15 times a day. If you’re badgering them and you’re disrespecting their time, that’s not a follow-up. Just like having your scripts, there’s a process of follow up. Your potential clients should feel like you’re a professional, that you know what you’re doing, proving that you really know your business and know how to sell merchant cash advance effectively. You’re keeping your distance but at the same time, you keep reminding them why they need to work with you.

So to summarize it:
Rule #1: know your industry, know your product, because you don’t know who you’re talking to. Someone could be really knowledgeable, so you gotta be the authority on the phone or in person to be able to close the deal.

Rule #2: understand and customize your approach based on the medium that you use, how you’re reaching out to these clients.

Rule #3: have a systematic sales process.

Rule #4: have a systematic follow-up and follow-through process.

[Video Case Study] How This Merchant Cash Advance Company Made $17,000 in Commissions With Free Website Traffic

If you get these four steps right, I can guarantee you that it will eliminate most of your sales problem. You might have a lead generation or a marketing problem, but when you do get opportunities, your closing percentage will be super consistent and you’re not going to have these dips and rollercoasters every month.

Now, if you do not have the resources to find these systems and gather them together, or if you do not have a sales book or a follow-up – follow-through process, or you’re just starting out with the industry, we do have a resource called the merchant cash advance success blueprint. If you want all of those resources in your arsenal, we put it together for you as a package with the goal of teaching you how to sell merchant cash advance.

This blueprint was created based on the pattern of behaviors we see throughout all of our clients because we’ve worked with hundreds of MCA managers, salespeople, and MCA companies across the country. We know what works and what doesn’t work leading us to help you make higher commissions consistently. We package it together for you and I highly recommend you to take a look at it and get it for yourself, for your company, for your staff, and whoever is in charge of the sale.

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Everything You Need to Learn About MCA Lead Generation

MCA Lead Generation

A merchant cash advance (MCA) is one of the most popular forms of obtaining a fiscal back up in the present times. In this remarkable financial system, any business owner can get a much-needed capital sum for use in their varied day to day business transactions, in-company dealings, and make further expenditures in the growth or accumulation of their company.

Merchant cash advance is now the easiest and the most used go-to option for a lot of small business proprietors who need cash on immediate notice. This is owing to the many varied easy to use features of the merchant cash advance deals, which makes it a very viable and approachable process. Subsequently, merchant cash advance marketing has been progressively rising, particularly in the last 5 years.

One of the main issues in MCA marketing is lead generation. MCA lead generation is the process by which providers of merchant cash advance generate and receive stable and substantial cash advance buyers. This can be done with the help of special MCA lead generation services or with self-made ways to bring in appropriate clients who are in need of urgent capital for their business uses.

In this blog post, we are going to talk elaborately about the various ways in which MCA lead generation can be used by merchant cash advance providers. Through these ways, MCA suppliers can get appropriate leads and thus increase their sales.

Blog: Innovative Marketing Strategy for Merchant Cash Advance Business

What is Merchant Cash Advance?

A merchant cash advance permits a business holder, who makes use of credit card expenses or holds further card payment or receivable streams, to get a cash advance. To be precise, MCA is not strictly a loan, but to a certain extent, it is an advance sum based on the prospective credit card sales or revenues of a small company. Any small business owner can apply for merchant cash advance and get a cash advance deposited into their account in quite quick time.

The providers of a merchant cash advance tend to weigh up risks and required credit criteria in a different way than conventional banks. A merchant cash advance source has a propensity for looking directly at the day after day credit card receipts of the company in order to find out if it can really pay off the given cash advance in a timely manner. In essence, any small business owner seeking a cash advance is selling a percentage of their upcoming credit card revenue so as to get their hands on capital without any ado. A merchant cash advance is quite simple and straightforward.

A supplier of merchant cash advance most often provides a backup request for a business owner, who may not meet the requirements for a traditional business loan, but possesses a stable influx of payments with the means of a credit card. Every business holder considering the merchant cash advance option must first take care, that she or he is aware of the terms that are being presented so that they can formulate an informed judgment about a potential Return on Investment.

MCA marketing and MCA lead generation

Merchant cash advance marketing is extremely significant for an MCA provider since it can make their company popular amongst its customers. For this, it has to acquire its relevant customers first, which is called MCA lead generation.

Merchant cash advance lead generation is a comprehensive process of accumulating the most fitting and worthy client base. This MCA lead generation process is the biggest priority for anyone in the merchant cash advance trade. This process encompasses the entire procedure of aggressively bringing in fresh and steady cash advance buyers and generating good leads so that they can get desirable loans from the merchant cash advance company.

MCA lead generation can be done through a variety of ways. The number of business owners seeking merchant cash advance has been mounting up in the recent years. This rising need has been growing, owing to the increasing competition in the business of merchant cash advance marketing. Due to these reasons, it makes it more challenging for merchants in the cash advance trade to find their fresh leads for their business.

It is already clear that the triumph in the industry of merchant cash advance or any other industries, as a matter of fact, depends on the right marketing and finding out successful leads. In MCA lead generation, understanding and recognizing the target audience is extremely significant for selling merchant cash advances.

Case Study: How We Helped This Merchant Cash Advance (mca) Company Generate 321 Real-Time, Hot Leads in 90 Days

Why is MCA lead generation important and how can it be done?

It is hardly a secret that spawning leads for companies dealing in merchant cash advance is not an effortless task. With the rising trend among small business owners searching for unconventional funding to tend to their capital requirements, a fresh class of business proprietors is fascinated in initiating their individual business in merchant cash advance. This competition among every MCA provider is turning fiercer, thus making it more difficult for such providers to uphold the businesses.

Apart from the brutal competition, the supplementary main challenge that providers of merchant cash advance have to cope with is winning the confidence of their latent clients. It is not an easy task to track all positions clearly and determine the level of interest of the cash advance buyers to get cash advance services. Plus, it is also hard for MCA providers as they have to struggle daily in order to get appropriate customers for their business Taking into account the technical intricacy of the merchant cash advance industry, focusing on market researches will help merchant cash advance suppliers to craft effective ways of engaging and searching their potential buyers. With this approach, MCA lead generation plays an extremely vital role in the merchant cash advance industry.

MCA lead generation helps in getting the due attention of the target buyers through the following ways:

  • Effective profiling and market research

Discovering apt leads, which match an ideal merchant cash advance buyer profile, is definitely not a stroll in the park. The most important job for a provider of merchant cash advance is to rummage around potential clients that have matched the required minimal set of attributes, for instance, company size, type, and budget. MCA lead generation fulfills the specific facets by undertaking wide-ranging market researches.

  •  Multi channel engagements

MCA lead generation incorporates a range of digital channels, for example, blogs, emails, business websites, and social media sites to add to merchant cash advance service representation apart from the cold or traditional telemarketing. It is vital for a merchant cash advance business to lay emphasis on all on hand channels so as to communicate efficiently with the cash advance buyers about their most up to date offers and talk about the types of services that they would want for their business purposes.

  • Qualified appointments

Among the most excellent things about MCA lead generation, is its knack for providing competent prospects. Fit prospects are those potential buyers of merchant cash advance, who have been scored as “hot” at a point when a sale is anticipated. This, of course, depends largely on the value of leads in merchant cash advance that a buyer may comprise, which is why finding the accurate MCA lead generation facility plays a central role in MCA marketing stratagems.

All in all, MCA lead generation through online means can do away with all the hassles of hounding cash advance buyers through cold calling, thus leaving a MCA provider or company with an adequate amount of time for focusing on additional critical aspects of their business, while making sure that they can easily spot a potential transaction.

Blog: Are You Building Your Merchant Cash Advance Business as an Asset or a Liability?

Apt ways and sources for creating an MCA lead generation campaign

mca leadLead generating activities in merchant cash advance are of many types, which means MCA providers can use different ways to generate leads. MCA lead generation ways can either be through the use of services, which especially cater to bringing in suitable leads for cash advance businesses or by making use of individual attempts and guidelines.

In this section, we are going to discuss at length about the various means that advance providers can use for bringing in good and reliable leads for their MCA business.

1. Individual ways to build up MCA lead generation

Regrettably, it is no secret that partaking in lead generation activities generally amounts to a lot of expenses. The process of purchasing the UCC List, making use of paid ads, or employing providers of merchant cash advance for lead generation can possibly cost a large amount of cash, which the cash advance buyer is not capable of or supposed to use up in that phase. On the other hand, it may surprise a potential merchant cash advance provider that there are a lot of other MCA lead generation activities that can be carried out with the least amount of budget.

The following are 6 inexpensive conducts that a cash advance merchant can use so as to catch the attention of fresh merchant cash advance buyers. These distinct ways can be used in producing more leads for a business dealing in cash advance.

  • Focusing on the main target base

Among the biggest misconceptions that the largest number of cash advance providers have regarding their target base is that not each person can be their target market. A cash advance provider needs to set up a viable system for narrowing their target market and identifying their apt client profile. This must be done so as to perk up their ability for attracting competent leads and converting them all to sales.

  • Focusing on enhancing inbound content

It is known for a fact that the cash advance providers who put in considerable endeavors in building up their target market use blogs, content optimized with keywords in their websites, and/or YouTube channels bring in efficient MCA lead generation by generating additional organic web traffic.

In case a merchant cash advance blog or website has not generated and converted any decent leads up till now, then the merchant cash advance company may have to initiate working on building up content made with their specific target base market as the audience. The optimized links found on content and social networks sites are the chief secrets in increasing the traffic on their websites and generating more leads.

  • Focusing on website optimization

Any fine and presentable blog and website on top of some great content material will never be as much as necessary for efficient MCA lead generation if a cash advance merchant or company has not appropriately optimized them. With around 97% of present day’s merchant cash advance buyers who start their searches for any good and reliable online local business; a cash advance provider needs to endorse his or her content so that people can easily find them through a simple search, when they are searching for online information about a merchant cash advance deal. Through proper optimizing of such content using the correct meta titles, key phrases, keywords, tags, and anchors for their merchant cash advance links, an advance provider can rest assured that their website will start to bring in further leads for their cash advance business.

[VIDEO CASE STUDY] How This Merchant Cash Advance Company Made $17,000 in Commissions With Free Website Traffic

  • Focusing on any call to action activity for MCA lead generation

A cash advance provider publishes any relevant material on their social media websites or platforms for apt MCA lead generation. In such a case, such content should also be equipped with proper instructions to their adherents on the sort of action a provider wants them to take up next. Regardless of the subject, such as liking, sharing information, or asking the site guest to tap on a ‘Contact us’ link so as to start talking with an available sales agent or to apply for a merchant cash advance sum; a call to action must be clearly stated in the content of a merchant cash advance website.

  • Focusing on the follow-up method for MCA lead generation

As a rule, in MCA lead generation, merchant cash advance proprietors feel that they already possess a concrete follow up plan close at hand, which more often than not is taken as a system where they are bound to call any person who is paying attention to their products. This is, however, not a rock-solid plan and can possibly delay their MCA lead generation development.

An appropriate follow-up plan must take account of the whole process starting from an occasion where a potential buyer actually reaches out to a cash advance provider through the many social media platforms or starts to fill out contact forms on their landing page.

The subsequent efficient arrangement of MCA lead generation action should be to put in their contact information on their database, subscribing potential cash advance buyers to newsletters, sending out a special email offer, contacting them directly by means of email or phone, presenting them with a pricing information, and the like.

  • Focusing on requesting for referrals for MCA lead generation

More often than not, people put in more value to the recommendations and referrals received from their dependable followers or friends. This is why it is most important for the providers of merchant cash advance to not forget in asking for the referral sources from their satisfied clients whenever they get the opportunity.  The satisfied cash advance buyers are most likely to refer their merchant cash advance providers to more people in the similar trade who are also searching for realistic companies dealing in merchant cash advance like theirs. This would lead to a proper MCA lead generation.

  • Providing a special report that is free of cost for MCA lead generation

Most people are by nature skeptical and curious all at once. As clients, the majority of cash advance buyers tend to go to immense lengths to receive any first-hand info, which most other people may not be aware of. These clients generally wish to hear sound information, which can be of assistance to them.

However, in most cases, the clients are immensely turned off as a result of the traditional ad sales. Hence, for good MCA lead generation, all merchant cash advance providers must package the offers of their company into some distinct special reports that would endow with educational information as opposed to sales information. Such a free special report may be in the form of a video blog, an e-book, or a case study.

  • Understanding why people go for a particular merchant cash advance provider

For getting sufficient and satisfactory MCA lead generation, it is very important that the cash advance providers communicate with their existing clients. They need to ask potential advance buyers a few important questions as to why they selected their company and how to resolve any problems or dissatisfaction encountered by their clients while dealing with their company.

LEAD GENERATION: How To Attract Hot Qualified Leads for Your Merchant Cash Advance Business

2. MCA lead generation by the means of strategic merchant cash advance lead generation services

As a provider of merchant cash advance, it is easier said than done to locate potential customers and sell merchant cash advances. Luckily, highly targeted lists, for instance, MCA lead generation services exist to aid in launching a well-planned business advance marketing campaign. We have thus made a good list of the most vital grounds why a merchant cash advance provider should be opting for a strategic service of MCA lead generation.


  • Qualified and fresh leads

A service dealing in MCA lead generation plays a vital part in launching a victorious campaign of marketing. As soon as one recognizes their target cash advance buyers, marketing gets to be effective and easy. A strategic service of MCA lead generation works to offer the advance providers with the top quality leads looking for business capital. In general, they target those companies, which have been in the trade for six months at least for their MCA lead generation lists. Furthermore, they consider the leads that generate at least $15,000 monthly in their credit card revenue.

  • Money and time saving

For providers of merchant cash advance, it is wasting priceless resources in reaching out and searching for unqualified businesses. With trustworthy services dealing in MCA lead generation, providers can get special access to highly qualified businesses, yield more interests from companies, and eventually result in elevated conversions. Employing personalized company data and knowledge, an MCA lead generation service can help a provider in reaching their potential buyers through more effectual means whether through telemarketing or email campaigns.

  • Maintaining control

An MCA lead generation service does not just provide high-quality leads, their sales group also attempts to serve all provider’s needs while helping in finding the best probable buyers for selling cash advance. These MCA lead generation services keep the business objectives as their peak priority and set up campaigns for marketing merchant cash advance to achieve business goals.

  • Experience

The most excellent MCA lead generation services come with due experience, which has been facilitating the trade for numerous years. Such MCA services are well aware of up to date marketing developments and work diligently to carry on with the most recent advances in MCA lead generation and marketing across the industry. A strategic service of MCA lead generation can keep track of an MCA provider’s campaigns and check it against other systems to guarantee an elevated quantity of sales.

All things considered, MCA providers need to bear in mind while running an MCA lead generation campaign is to constantly improve their results through continuous access. Learning about other competitor movements and results, implementing slight changes into social media modes, and keeping track of results can improve chances for enhancement in MCA lead generation for merchant cash advance providers. The above-mentioned ideas, no matter whether you want to generate proper leads on your own or employ the services of a lead generation firm, can aid you in your MCA marketing as well as lead production endeavor. So, use them and see how you get suitable leads within no time.