[CASE STUDY] HOW THIS LAWYER WENT FROM 3 LEADS TO 34 LEADS IN LESS THAN A MONTH, WHEN HE WAS ABOUT TO GIVE UP ON ONLINE MARKETING

Be honest:

  • What’s your first impression when you hear the phrase “online marketing?”
  • Do you question or doubt its effectiveness for attorneys and small law firms?
  • Or do you believe it’s only viable and affordable for large firms with huge marketing budgets?

Well, this case study is for you.

Below you’ll see how a small (solo practice) law firm boosted its number of new client leads by over 1000% in less than a month.

Many service firms we meet such as lawyers, dentists, CPAs don’t get a warm and fuzzy about online marketing when they hear about it. Frankly, they’re downright skeptical.

And we think that’s totally fair, given how many false promises and underwhelming results many people encounter when they test the waters of online marketing.

But the fact remains – the vast majority of these professionals have never been trained effectively on how to market their services successfully.

Through years of schooling, it was drilled into their heads that “once you open the doors and hang your shingle, the clients and patients will come.”

While that strategy may have worked for Kevin Costner in Field of Dreams, it’s a poor approach to marketing, and will bring dismal results.

But here’s some good news:

Those smart professionals who have gotten a taste of what a proper, proven online marketing strategy can do for their firm’s results, now can’t imagine running their practices without it.

This Law Office worked with another marketing firm prior to us for 3 months and these were their results:

Marketing Spend: $5000

Number of new leads:  9

(People who filled out the online form to request consultation)

Quality of leads:  3

(1= being very low quality, 10= They are almost ready to hire the lawyer)

Phone calls generated: 0

Cost Per Lead: $555

Leads converted to paying clients: 0

 

As you can see, this client previously dumped $5000 on Google Advertising with another marketing agency and got literally nothing in return. Zero.

Wouldn’t these negative results make you skeptical about trying digital marketing again?

 

Trabajador imprudente.

Local Marketing Stars Delivers Positive ROI Within The First 2 Weeks

How?

Our first objective was to re-define and zero in on the client’s target market, focusing first and foremost on the most profitable service they provide.

They were offering a broad scope of legal services including Personal Injury, Family Tax, Bankruptcy and Immigration Law.

And naturally they wanted to bring in more paying clients in all of these practice areas at once.

This is a very common mistake among most professional services firms.

They spread their marketing efforts too thin, trying to be everything to everybody. And that’s a recipe for failure when it comes to a successful marketing strategy, especially if you want big ROI.

You see, from a marketing standpoint, it doesn’t make sense to focus on all of your practice areas at once. At least until you know which strategy will work successfully.

In other words, you’ve got to determine which keywords and advertising channels will consistently bring in your most valuable paying clients.

After all, successful marketing must be based on constant, thorough testing.

When done correctly, it’s a science.

In this attorney’s case, we discovered that his Immigration Law practice would be the most likely area to succeed, producing the highest ROI from his investment.

This approach started to pay off within first couple of days.

 

actions taken in a month

Was it time to pop the champagne and start celebrating, shouting “Viva La Local Marketing Stars” from the rooftops?

Well… not quite yet.

You see, our best work and biggest results come over time, as we continue to test and optimize your campaign, gaining key data points and insights along the way.

Still, as you can imagine, our client was still over the moon with the initial results.

Our Client’s New and Improved Results:

Marketing Spend: $895

Number of new leads:  34

(People who filled out the online form to request consultation)

Quality of leads:  8-10

(1= being very low quality, 10= They are almost ready to hire the lawyer)

Phone calls generated: 9

Cost Per Lead: $26

Leads converted to paying clients: 3 new clients.

In simple terms, this Law Office’s cost per lead went from $555 down to $26.

Yes you read that correctly, a 95.3% decrease in cost per lead.

Call tracking calls

Not only were we able to get new client leads to fill out the online forms requesting a consultation, we also generated a substantial boost in the number of qualified phone calls that netted this attorney 3 new clients so far.

Now we know exactly what works for our client, and it’s simply a matter of replicating this strategy for the other areas of their practice.

Our client now has a proven system that produces reliable and repeatable results.

This attorney’s belief in online marketing is restored and they are poised to make 2016 their more profitable year. Thanks to a working and proven marketing system, they can rely on a steady stream of highly qualified clients, on demand.

LIFE IS GOOD

At Local Marketing Stars, we only accept 3-4 new clients per month to help achieve exponential growth in both new leads and revenue with our proven, data-driven online marketing system.

If you are a small business owner, professional or entrepreneur ready to boost your amount of highly qualified leads and new clients, let’s have a chat.

Contact us , or call us at (866) 669-7128 and tell us a bit about your company.

We love meeting awesome new people, and want to be a partner in your success. And if we can’t help you, we’ll do our best to put you in touch with the people who can!

 

 

 

Oguz Konar on Email
Oguz Konar
As the President of LMS, he is responsible from developing strategies and systems to help clients get massive results and make money.

Tel: (866) 669-7128
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