The last step is the sales process, which is vitally important. The industry that you’re in right now is highly sales oriented. To survive in the Merchant Cash Advance business, you must have hot leads coming in all the time and you have to have a full pipeline all the time to be able to operate and grow your company. And for that to happen, companies must have a system to build up what they can close tomorrow, while working on building future customers at the same time. Let’s not forget that you make your money on renewals and not so much on the initial funded deal, since most of those commissions go to marketing, your staff, your rent, and all the other overhead. But when they renew, that’s when you’re really making profits.
You must have a system for them to renew; a system to build your referral partners; a system to build ISOs to sell on your behalf; you must also be attractive enough to make people come to you.
In the sales process, sales automation is really important. I can’t tell you how many times I talk to companies and they think they have a sales process because they have a CRM system, their process exists on paper or on their system. But when it comes to the application of that through their salespeople, it’s not really working properly. So, I have a news for you. You don’t have to rely on your salesperson 100%. If you automate that process, if you have put the right structure in place, you can manage your salespeople really well without just buying to what they tell you.
So that’s the last part. And if any of these information interest you and if you think your business is lacking in any of these moving parts, feel free to give us a call at (866) 669-7128, or click the button below and schedule an appointment with me.
Then we can discuss where you are right now to see if we can help you out. We help Merchant Cash Advance companies grow their business by improving their sales process, online marketing, search engine optimization, and creating a customized inbound lead generations system right for their businesses.