[Video Case Study] How This Merchant Cash Advance Company Made $17000 in commissions with free website Traffic.

I am Oguz Konar from Local Marketing Stars. I would like to walk you through a case study that we had with one of our clients who generated more than $17,000 in commissions from the organic leads they got on their website. They turned two of those organic leads into sales, where one turned out to be a $100,000 funding deal. In total, they made more than $17,000 from the organic efforts.

What does “Organic Marketing” mean anyways? And Why it’s kind of a big deal?

I want to walk through how it works while explaining what organic marketing means. Many companies in cash advance industry are not familiar with the term and utilize it yet. In my previous recording, I introduced the concept of multi-channel marketing for the cash advance industry. I walked everyone through the funnels and I received a lot of questions about the final part, which is the organic lead generation.

Sales above all else…

 

From the chart I showed you, you are familiar with the first three funnels which are basically paid advertising, especially when you’re starting out and you need to get more clients under your belt so you have revenue coming through the door. Because in business sales are above all else. You got to bring sales to the door in order to survive.

There more than 500,000 people who are looking for a small business loan every single month…

The pay per channel is one of the best routes to go for merchant cash advance industry specifically. As you grow your business, instead of buying leads and paying per lead, you should have your own paid advertising system, either managed internally or hire a company who has experience dealing with companies in the merchant cash advance industry or business lending industry and have them manage this funnel so you can have your own lead flow coming in daily. But the place you want to be, where there’s a huge opportunity for merchant cash advance business is the organic traffic funnel. If you have time, please watch my previous video where I talked exclusively about this subject. In today’s video, I want to talk about this area in relations to the case study.

We’ve been working with this client for a while and we’re doing many things for them on marketing. Our main focus for the client is to build a strong online presence of the company through the search engines, such as Google, Yahoo, Bing and other platforms that people use to search for information, or looking for solutions to their problems.

A lot of merchant cash advance companies do not realize that every month there are more than 540,000 searches made by people who are looking for loans, cash advance loans, business lending, or working capital. This is distributed across more or less ten keywords or different phrases they use to define their needs, which boils down to the same thing: they need loans and they most likely cannot qualify through the bank. These are the people that you can actually help however nobody is tapping that opportunity.

Don’t run north looking for the sun… Stop the madness with UCC Contact lists

It’s a huge potential in organic SEO for Merchant Cash Advance companies, but what I saw was most of these cash advance companies were running to the opposite way and prefer to work with companies who are selling leads from an old beat-up UCC contact lists or telemarketing lists they’ve been calling on for the past four years, and try to generate leads through that method. Yes, this method works too but on the other hand, you also have a low-hanging fruit of people who are willing and able to use your services. Only small numbers of top companies are aware of this and taking advantage of the massive amount of leads, which then made the smaller players thinking why is it not working for me?

Why do most MCAs go out of business within the first year?

As I mentioned in my last training, merchant cash advance industry doesn’t have a great reputation, their turnover rate is really high. More than eighty-five percent of the companies who start out as merchant cash advance company go bankrupt within the first year because they don’t have a proper marketing budget and system in place. When they do get the leads, they don’t know how to handle those leads because they don’t have a proper follow-up process. What you must always remember is that to be successful in closing deals, it’s not enough to just be a great salesperson,  there is also a system that you have to follow. It is also important for you to have a strong online presence through search engines because your potential customers would like to know more about your company. They would do their due diligence using the search engines.

What it takes for your website visitors to take time and fill out an MCA application;

I’ve dealt with many companies who have been in the industry for more than five years but didn’t pay attention to their online presence. Their websites are not mobile optimized, which means their website cannot be viewed on a mobile device, and this is a problem because 76% of the searches come from a mobile phone. So if someone miraculously manages to find you online they won’t be able to take action on your website. Because even though you have accomplished one of the biggest hurdles which are bringing people to your site, then the second part is your site should be attractive enough for these people so they take action on that website, that’s the goal! But for many of them, that’s not the case. If it is not mobile friendly and people cannot navigate on your site, they won’t apply.

The third part is there is no clear ‘Call to Action’. Many websites say “Apply Now”, but when I click on it, I have to fill out a five-page application in order to get a quote. As a business owner, I understand that’s what you want them to do, but unfortunately, the market is ruled by the decision and desire of the consumer, and they’re not ready to commit at that level just yet, so you have to try to get smaller commitments from them. This is a common marketing strategy that works in any industries, you start by getting smaller commitments from your potential customers before selling your twenty thousand dollar product.

Secret to a Successful MCA Lead Generation: Small Commitments…

Your customers’ first smaller commitment would be clicking your landing page after they found you on the search engine. When they land, instead of asking them to fill out a four-page application for the next bigger commitment, you provide a short form with five or six questions and ask them to fill that out. After the potential customers completed the form, you or your team must immediately work on the data and complete the application for them. This way, the customers will not have to deal with the hassle and you still get the data you need to close the deals.

There is a way for you to get ranked higher on Google. Many merchant cash advance companies that I have met in the past think that this strategy is only for the biggest players who have an unlimited budget for marketing. It’s true that you can buy your place on the top of the search engines by Google Ads, but a lot of people also prefer finding you organically rather than choosing the paid ads companies. The customers prefer to ignore the top searches and scroll down to look at what else is going on. With that large search volume, you don’t really need to be on page one. Even if you are on page two and three you can still get a massive amount of leads.

42 Hot, Glowing Organic Merchant Cash Advance  leads under 45 days??

The same case happened to our client. We just started doing search engine optimization for them by working on their website to get them ranking on different search engines. At the time, they were nowhere near page one but within one month they received 40 to 42 leads, which means more than one lead a day in just one month of work. Normally, this optimization work takes three to six months and then you have to maintain your spot. Fortunately, with the high volume of search, you can see the massive results within the first 30 to 60 days of optimizing work.

Does SEO really work for Merchant Cash Advance Industry?

Learning from this case study, I highly suggest every business owner who has not considered this or thought that it won’t work for your business to consider it again and work with someone who has experience of working with the companies in your industry. This is important because it can get complicated and you don’t want to be misplaced on Google. You don’t want to work with a company that practices SEO ‘tricks’ that are not in line with Google’s guidelines where you or your account could be banned for violating the regulations.

This video is made to explain how and why the receive these free leads which are very valuable.  To do this you need a solid marketing system as I mentioned the last video that pays for itself. You need to optimize your website to a level where it can bring you a couple of hundred leads a month. The deals you’re closing from those leads will pay for your paid advertising. I’m not suggesting you stop your paid advertising, but you must create a system where this funnel here will pay for the rest.

Is it possible to get leads without having to purchase them or hit the phones all day long?

With this system, over time you’ll be spending zero dollars on marketing because the whole system runs itself (of course you still want to spend money on marketing for more leads, but at least you will have the option) . The system will be very valuable for your business. This is how bigger companies get to the level where they are now because they have a marketing system in place. It’s not just a ‘spray and pray’ or one-time trial thing to test the water. If you’re committed to growing your business, definitely look into search engine optimization and it will work wonder for your business.

So that was my message. If you have any questions or comments or feedback let me know. If you’re interested in learning about our program on how we can help cash advance companies or business lending companies rank higher so you can have access to high-level clients and leads like our clients, do get in touch with me and we’ll have a conversation.

[Case Study] How we helped this Merchant Cash Advance (MCA) Company generate 321 real-time , hot leads in 90 days.

When this NY based Merchant Cash Advance (MCA) Company approached us, they were having a pretty serious problem with their marketing. For many years, they relied on trade shows, word of mouth and most importantly direct mail marketing to get MCA Leads. At the time we met them, they have been spending about $84,000/month to send direct mail to thousands of businesses to offer funding solutions.

However the past year and a half, there has been a progressive drop on the direct mail response rates and it didn’t look like it was going to come back to what it was anytime soon. Also the quality of the responses have been dropping as well.  In other words, not only they were getting less number of applications for business loans, also the ones they have been getting was not as qualified as they’d like them to.

In an afford to aid this situation, this Merchant Cash Advance company had hired another marketing company who tried to run some paid advertising for a couple of months through Google with almost no results. Another $34,000 was dumped in that channel with no ROI.

casestudy1

As Local Marketing Stars Team, before we decided on what we can do to help, first we wanted to understand why they results were following a negative trend. The service they provide was sure in demand, even more than before. Therefore the problem was most likely related to their targeting and audience.

We analyzed all of their direct mail, paid advertising and e mail marketing campaigns and have noticed that they have been targeting the same audience for a long time. And as a result, their efforts saturated their own little market. It was time to go outside of that marketing with a well-planned strategy.

We gathered all the leads they collected through the trade shows for the past couple of years and created a customized and personalized 6 sequence email marketing campaign to a list of 13,000 e mails.

casestudy2

We also tweaked and turned on their Google ads with a small budget. But we wanted to have another channel to test Google against. We also created much targeted ads on Facebook to A/B test which channel would yield bigger results.

When we were done with our on-boarding and setting up of all of these campaign, our client was nervously waiting for the initial results while warning us that e mail marketing and paid advertising don’t work in their industry.

We turn on all the marketing funnels at once….

And the results are in..

Within 24 hours, our Merchant Cash Advance client received 25 hot leads. But let’s define these “leads” first. These are the leads who actually took time to fill out an application to receive loan from our client. So they were high quality as high quality leads get.

This initial success generated $99,000 in revenue for our client. That’s what I call a great “Pay Day” J

Of course, that was just a starting point for us. Ever since that day, Local Marketing Stars team have been optimizing all of their funnels to get more results while reducing the cost per lead, proving that lead generation actually works quite handsomely for Merchant Cash Advance (MCA) companies.

After 90 days of testing, we have verified that the cost per lead through Facebook ads is costing us 1/3  of what the leads from Google Adwords are costing. We are now using most of our ad budget on FB ad vs Google Ads.

At the end of 90 days our client received 321 glowing hot leads in their inbox, fully automated. All they have to do was to call them to close the ones that qualified for a loan.

Now that’s better than a “Pay Day”, that’s like “Christmas Morning”

casestudy3

If you are looking forward waking up to a bunch of hot leads waiting for you to close them in your inbox, let’s connect.

LIFE IS GOOD

At Local Marketing Stars, we only accept 3-4 new clients per month to help achieve exponential growth in both new leads and revenue with our proven, data-driven online marketing system.

If you are a small business owner, professional or entrepreneur ready to boost your amount of highly qualified leads and new clients, let’s have a chat.

Contact us , or call us at (866) 669-7128 and tell us a bit about your company.

We love meeting awesome new people, and want to be a partner in your success. And if we can’t help you, we’ll do our best to put you in touch with the people who can! We get massive results for the MCA industry. If you are looking for exclusive, real time and hot leads for your Merchant Cash Advance clients with guaranteed results, contact us today.

[Case Study] How we helped this Hoverboard company generate $239.260 in sales in one month through Paid Advertising.

If you are spending Money on paid advertising and not getting a high ROI, you should keep reading this case study.

When this hoverboard manufacturer reached out to us desperately seeking for guidance on their paid advertising campaigns, they were losing about $850.00 per day on their Google PPC ads.

Yes… $850/day, that is $850×30 = $25,500 per month.

hoverboard pictures

So it is needless to say that the stakes were very high. And to make the matters worse they had 3000 of these hoverboards in stock that needed to be sold in a short amount or they’d have the risk of going out of business.

When we met them, their initial thought process was to stop paid advertising through Google altogether and look for some other platform that could help them break even and hopefully make some Money as a result of their marketing spend.

Before we jump the gun and call Adwords useless in this case, we wanted to a complete analysis of their Adwords account to see if there is a room for major improvement.

EVERYDAY THEY WERE SINKING DEEPER INTO THE ADWORDS QUICKSAND

After a thorough analysis, what we found was nothing short of horrifying…

–Many of their ads had quality scores of less than 5

–Their ads were not appearing on the first page of Google most of the time.

–The ads lacked uniqueness to grab the attention of the viewer

–Their conversion rate was less than 2%

–The landing pages looked substandard and didn’t give the confidence to the visitor to make a purchase.

–They were bidding for a total of 98 keywords that were not even relevant to what they are selling.

In summary they were pretty much handing $1000/day and slowly going under.

 

THE BEAUTY OF TARGETED MARKETING

We immediately started attaching the problem at its source. The audience. After deep analysis of their ideal client and their demographics, it was crystal clear who would be buying these hoverboards at a heartbeat.

We crafted new landing pages that answered all the questions a potential customer would have in their minds before they make buying decisions, so they wouldn’t even think about leaving the site to check out another competitor.

adwords graph on clicks

LOCAL MARKETING STARS WITH INCREDIBLE AWESOME LANDING PAGES

The new landing pages we created and the other changes we have made along the way started get amazing results. Shortly after, we started to enjoy the fruits of our labor at a whopping 10% conversion rate.

Their old campaigns @ 2% conversion rate vs Local marketing Stars @ 10%

 impressions and clicks diagram

FASTEN YOUR SEATBELTS. IT IS TIME FOR TAKE-OFF

average position average cost per clickIn a matter of a couple of days every metric we had was showing exponential growth for this company.

–Improved ads were causing people to click on ads more often,

–Negative keywords eliminated visitors who are not buyers to see our ads

–Addition and correct utilization of Retargeting and Google Merchant Center reduced our cost per click tremendously

–Quality score of our ads has gone up to 8-10 which triggered Google to show our ads more often.

PPC analysis report with activity

MASSIVE RESULTS

Because of our massive efforts on optimizing their marketing campaigns and continuous testing and tweaking, their sales went through the roof in a matter of a couple of weeks. The finished the month generating a whopping $239,260.155 in total confirmed sales.

Sales Figures

Needless to say, our clients are thrilled. We’re now able to get those 10 x as many leads as before for the same cost. They are in an incredibly powerful position in the market and can undercut their competitors by a long shot and make hundreds of thousands of dollars every month due to our efforts.

LIFE IS GOOD

At Local Marketing Stars, we only accept 3-4 new clients per month to help achieve exponential growth in both new leads and revenue with our proven, data-driven online marketing system.

If you are a small business owner, professional or entrepreneur ready to boost your amount of highly qualified leads and new clients, let’s have a chat.

Contact us , or call us at (866) 669-7128 and tell us a bit about your company.

We love meeting awesome new people, and want to be a partner in your success. And if we can’t help you, we’ll do our best to put you in touch with the people who can!

 

 

[CASE STUDY] HOW WE SOLD $425,856 WORTH OF TICKETS FOR A COMEDY SHOW THROUGH FACEBOOK MARKETING.

If you tried Facebook Advertising for your business before and you think it’s only good for getting likes and comments for your TBT pictures, think again.

This international event company lost their shirt on a concert they organized a couple of years prior to meeting us. They tried to use online marketing to sell tickets to their ideal customers, but failed at a massive scale. They sold approximately $50,000 worth of tickets, but the cost of this organization and marketing was well north of $125,000. And worst of all, they failed to fill the rooms since most of their audience where not even aware of the concert.

This time around, they wanted to trust a professional marketing company that can get results.

They signed a big contract with an international comedian to do 5 consecutive shows in the United States. They knew exactly who their ideal clients were but they were not really sure if their clients would respond to online marketing.

When we took on the project, we were 45 days away from the first show which would be in NYC. We had a promise from our client that we would be in total control of the sales process.

 

First Vital Step: Landing Pages

We have built 6 very high quality landing pages and drove massive traffic to them to see which one/ones will perform better among all.

We also worked closely with our client to make sure they website is highly optimized to convert visitors to buyers.

Because it doesn’t really matter how great your landing pages look, if the check out process is not user friendly and doesn’t instill trust in the customer. They will simply drop out or delay the decision.

After a week of testing, 2 of the landing pages were performing much better than the others.

Our conversions were climbing up progressively since we were putting in daily efforts to optimize both the ads and the purchase process for the tickets on the client’s website.

Facebook Factor

Facebook algorithm is very sensitive and much more complicated than other platforms such as Google Adwords. What is working one day might yield super low results the very next day.

That’s why amateurs and most businesses can’t get their ROI through Facebook Marketing. After all you are playing by Zuckerberg’s rules. And no one really knows what those rule are for sure.

Boost results massive

 

 

And The Results Are In

When we were 4 days away from the first show, we received a call from our client asking us to stop our marketing efforts since the show was sold out.

Total results of the show

We only spent $3098 in marketing and generated $424,856 in revenue for our client in 41 days. Althogh we would be happy with a 10-15% conversion rate, we finished the campaign with a massive 33% conversion rate.

dolu salonHere are some key metrics;

Marketing Spend: $3098

Converstion Rate: 33%

Cost Per Click: $0.39

Clicks: 7747

Total Revenue: $427,856

Needless to say, our clients were very ecstatic with the results. Now They are in an incredibly powerful position in the market and can target bigger names in the industry with this track record

LIFE IS GOOD

At Local Marketing Stars, we only accept 3-4 new clients per month to help achieve exponential growth in both new leads and revenue with our proven, data-driven online marketing system.

If you are a small business owner, professional or entrepreneur ready to boost your amount of highly qualified leads and new clients, let’s have a chat.

Contact us , or call us at (866) 669-7128 and tell us a bit about your company.

We love meeting awesome new people, and want to be a partner in your success. And if we can’t help you, we’ll do our best to put you in touch with the people who can!

 

 

[CASE STUDY] HOW THIS LAWYER WENT FROM 3 LEADS TO 34 LEADS IN LESS THAN A MONTH, WHEN HE WAS ABOUT TO GIVE UP ON ONLINE MARKETING

Be honest:

  • What’s your first impression when you hear the phrase “online marketing?”
  • Do you question or doubt its effectiveness for attorneys and small law firms?
  • Or do you believe it’s only viable and affordable for large firms with huge marketing budgets?

Well, this case study is for you.

Below you’ll see how a small (solo practice) law firm boosted its number of new client leads by over 1000% in less than a month.

Many service firms we meet such as lawyers, dentists, CPAs don’t get a warm and fuzzy about online marketing when they hear about it. Frankly, they’re downright skeptical.

And we think that’s totally fair, given how many false promises and underwhelming results many people encounter when they test the waters of online marketing.

But the fact remains – the vast majority of these professionals have never been trained effectively on how to market their services successfully.

Through years of schooling, it was drilled into their heads that “once you open the doors and hang your shingle, the clients and patients will come.”

While that strategy may have worked for Kevin Costner in Field of Dreams, it’s a poor approach to marketing, and will bring dismal results.

But here’s some good news:

Those smart professionals who have gotten a taste of what a proper, proven online marketing strategy can do for their firm’s results, now can’t imagine running their practices without it.

This Law Office worked with another marketing firm prior to us for 3 months and these were their results:

Marketing Spend: $5000

Number of new leads:  9

(People who filled out the online form to request consultation)

Quality of leads:  3

(1= being very low quality, 10= They are almost ready to hire the lawyer)

Phone calls generated: 0

Cost Per Lead: $555

Leads converted to paying clients: 0

 

As you can see, this client previously dumped $5000 on Google Advertising with another marketing agency and got literally nothing in return. Zero.

Wouldn’t these negative results make you skeptical about trying digital marketing again?

 

Trabajador imprudente.

Local Marketing Stars Delivers Positive ROI Within The First 2 Weeks

How?

Our first objective was to re-define and zero in on the client’s target market, focusing first and foremost on the most profitable service they provide.

They were offering a broad scope of legal services including Personal Injury, Family Tax, Bankruptcy and Immigration Law.

And naturally they wanted to bring in more paying clients in all of these practice areas at once.

This is a very common mistake among most professional services firms.

They spread their marketing efforts too thin, trying to be everything to everybody. And that’s a recipe for failure when it comes to a successful marketing strategy, especially if you want big ROI.

You see, from a marketing standpoint, it doesn’t make sense to focus on all of your practice areas at once. At least until you know which strategy will work successfully.

In other words, you’ve got to determine which keywords and advertising channels will consistently bring in your most valuable paying clients.

After all, successful marketing must be based on constant, thorough testing.

When done correctly, it’s a science.

In this attorney’s case, we discovered that his Immigration Law practice would be the most likely area to succeed, producing the highest ROI from his investment.

This approach started to pay off within first couple of days.

 

actions taken in a month

Was it time to pop the champagne and start celebrating, shouting “Viva La Local Marketing Stars” from the rooftops?

Well… not quite yet.

You see, our best work and biggest results come over time, as we continue to test and optimize your campaign, gaining key data points and insights along the way.

Still, as you can imagine, our client was still over the moon with the initial results.

Our Client’s New and Improved Results:

Marketing Spend: $895

Number of new leads:  34

(People who filled out the online form to request consultation)

Quality of leads:  8-10

(1= being very low quality, 10= They are almost ready to hire the lawyer)

Phone calls generated: 9

Cost Per Lead: $26

Leads converted to paying clients: 3 new clients.

In simple terms, this Law Office’s cost per lead went from $555 down to $26.

Yes you read that correctly, a 95.3% decrease in cost per lead.

Call tracking calls

Not only were we able to get new client leads to fill out the online forms requesting a consultation, we also generated a substantial boost in the number of qualified phone calls that netted this attorney 3 new clients so far.

Now we know exactly what works for our client, and it’s simply a matter of replicating this strategy for the other areas of their practice.

Our client now has a proven system that produces reliable and repeatable results.

This attorney’s belief in online marketing is restored and they are poised to make 2016 their more profitable year. Thanks to a working and proven marketing system, they can rely on a steady stream of highly qualified clients, on demand.

LIFE IS GOOD

At Local Marketing Stars, we only accept 3-4 new clients per month to help achieve exponential growth in both new leads and revenue with our proven, data-driven online marketing system.

If you are a small business owner, professional or entrepreneur ready to boost your amount of highly qualified leads and new clients, let’s have a chat.

Contact us , or call us at (866) 669-7128 and tell us a bit about your company.

We love meeting awesome new people, and want to be a partner in your success. And if we can’t help you, we’ll do our best to put you in touch with the people who can!