Lead Generation: How to Attract Hot Qualified Leads for Your Merchant Cash Advance Business
Every cash advance business owners’ wish would be to have more high-quality prospects. Unfortunately, most of them just don’t know how to generate those leads continuously. This is why an understanding of how merchant cash advance lead generation process work would be beneficial for your business.
Here are five ways to develop your merchant cash advance lead generation system:
STEP 1: Understand Why People Chose Your Merchant Cash Advance Company
Communicate with your existing clients. Ask them the three most compelling reasons why they chose your company, and find out how to solve any dissatisfaction or problems encountered by your clients when dealing with your company.
STEP 2: Create a Free Special Report
People are naturally curious and skeptical at the same time. As consumers, they will go to great lengths to get first-hand information that other people don’t know. They want to hear good information that will be beneficial for them, but they are turned off by the traditional sales ads. Hence why you should package your company’s offers into a special report which would provide educational information instead of sales information. This free report can be in the form of a case study article, a video blog, or an e-book.
STEP 3 – Develop a Direct Response Advertisement
People will pay attention to things that touch their feelings directly. To move your consumers to reach out, your ads must be straightforward, identify the problem right away and give the solution to their cash flow problems by offering your merchant cash advance business, along with the benefits they will get if they apply to you.
STEP 4 – Set Up a Response Mechanism to Collect Incoming Leads Information
The worst mistake business owners usually do with their incoming leads is not developing a response mechanism that logs all leads and tracks where they came from.
In every content you have on social media networks, you must always include a link to your landing page as a ‘call-to-action’ for your followers. When the consumers click the link, they will have to enter their information such as name, phone numbers, email address and other useful information. On your other traditional marketing tools, always include your free-toll phone number so your prospective client can contact you immediately.
STEP 5 – Create a Follow-Up Fulfillment System
Now it’s the time for you to realize that the magic of lead generation system lies in the follow-ups. Generating leads is the simpler and easier part. Converting the leads to customers who will get loans from your cash advance company is the tricky part. You must follow up on these leads immediately, consistently, and persuasively. Use cold calling, postcards, newsletters, and new video log or webinar invitations with powerful offers in order to persuade your prospect to become your customer.
Another key you have to remember when running merchant cash advance lead generation is that you have to continuously improve your results by analyzing all the marketing actions you have done. Learning from what your competitors are doing, tweaking slight changes into your social media approach, and keep tracking the results for improvement. After you have found what works, widen your ads to other platforms and markets.
If you want to learn more about how to generate leads for your merchant cash advance business, or if you are looking for a well-experienced merchant cash advance lead generation provider, you can visit us at https://localmarketingstars.com/ for more information.
